SEO (or Search Engine Optimization) is a process to promote a website.
SEO is used to improve your online business website, informational site or to populate new online social communities.
It alerts search engines about websites and tells a search engine like Google, Bing, Yahoo, the importance of your website.
In summary, SEO can be defined as the promotional marketing of a website (although it differs) that explores new dimensions to receive more traffic, more visits, more revenue.
What does SEO include?
SEO is a short word that surrounds a large area of online promotion.
It can be defined in two categories, SEO on page and SEO off page.
They are two different methods to improve site performance and are used together.
These are just some names that include more things to motivate search engines to improve the ranking of a site.
What is the difference between SEO and SEM? Are they linked to each other?
While SEO describes search engine optimization, SEM represents search engine marketing.
Both are completely different and have different aspects and impacts on the performance of a website.
SEO improves the ranking of websites in search results, while SEM approaches new users directly.
However, it is not necessary to mix both terms, but a good combination of both can produce surprising results, it can even improve site traffic and business in multiplication.